“We are incredibly excited to announce our first brand partnership,” said Voldex head of marketing & monetization Harry Bienenstock, in a statement. Through this partnership, our hope is to bring the fun and connection back to a now busy shopping season.” Shipt is working with UGC creator Voldex. As a mom to four children, I’ve had my fair share of back-to-school shopping experiences and they’re often stressful and expensive – anything but nostalgic. Shipt chief marketing officer Alia Kemet said in a statement, “There is something so nostalgic about shopping for a new school year in stores. You can think of it as a simulation of a Shipt driver’s job inside Driving Empire. Players will use a virtual Shipt app to claim orders for pick-up and delivery to customers, battling against the scheduled delivery time to earn in-experience currency and other desired items for accurate, on-time deliveries. The Shipt back-to-school experience within Voldex’s Driving Empire will allow players to take on the role of a shopper with Shipt to deliver popular items on customers’ back-to-school lists, such as school supplies and snacks. The partners hope the digital game builds modern-day connectivity for millennial parents and their families.
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